Why is it necessary for you to think about making a mobile application for your own company?
You are mistaken if you think that mobile applications are useful solely for big companies. Both small and mid-sized enterprises follow mobile tendency understanding that an efficient mobile strategy does not mean only website specialized for mobile devices. Nowadays looking around yourself you will see that a lot of small enterprises you cooperate with already use their mobile application whether this is café or beauty salon in the city center. These companies made a step forward promoting their marketing to the higher level.
So if you aren’t sure if you need to develop your company’s mobile platform below you will find seven advantages to take this decision.
All Round Visibility to Customers
Statistical information shows that on average a man spends for his mobile device more than two hours a day. More than likely only a small part of time is spent for using of some applications but the fact is that every user should unlock, scroll and scan his device in search of something useful. To catch their eyes is a preference for your company because our mind records unknowingly all images and texts (or well-done application icons) that come across.
Creation of Marketing Direct Channel
Applications are multifunctional providing common information, cost, and forms of booking, search functions, register entry, content feeds, and others.
The greatest advantage of a mobile application is that all news you want to provide even promotions is close at their hand.
Toast notifications make you interact with your users closer and remind them easily about your products and services.
Make your Client Feel his Importance
How can be your loyalty program digitized? Your clients can get rewards trough mobile application instead of old scheme of points’ collection. As a result you will see more downloads and clients.
Brand Visibility Building
A device application for business is able to promote brand visibility pretty much.
Combination of two aspects of this issue will make your smartphone application a real winner.
Brand. A device application is like an empty advertising panel. You are able to do with it whatever you want; it can be stylish, fashionable, dynamic, and informative or shock. You do really want to create the application functional and convenient for your clients and at once well-designed.
Visibility. The oftener you encourage your clients to use your application, the sooner they will be ready to buy your products or services. This is called “effective frequency”: mentioning your brand name about 20 times will make you really noticeable.
Improvement of Interaction with Customers
It doesn’t matter if you sell flowers or spa-services your clients need the way to contact you. Presence of message exchange function in your application will make it different to communicate with your clients. For instance,
OpenTable built their business model basing on this principle. It’s not necessary to call to a restaurant to reserve a table; you can just make a reservation with five clicks using their platform. How many clients would like to communicate with you in chat but not by phone?
Being Ahead of Rivals
At present mobile application do not meet often among the small enterprises and this is a jump for you to leapfrog ahead leaving behind your rivals. You must be the first in your environment who offers a device application to clients. They’ll be startled of your foresight!
Development of Customers’ Loyalty
The last significant reason to create your own device application is loyalty of customers. Being in the informative environment among of adverting banners and billboards, blinking signs, newspaper advertisements, flyers, websites, social networks and emailing we are losing influence on clients because of the great number of advertisement around us. It’s time to create a real and sincere interaction with clients and make them be loyal to your services or products. Device application can help become closer to clients and stay at their finger-tips.
