The purpose of promotion strategy is to use all available advertising channels on the Internet for achievement of the project goals. The channels are as following: search engine optimization (SEO), PPC advertising, advertising in trade search engines and social networks, online PR, email-marketing, social media marketing, behavioral banner advertising, and so on.
Our agency is able to solve the most general clients’ problems as:
Attraction of potential customers
This internet marketing goal is common for companies that sell their services or for those who use b2b resource without selling products from their site. In this case, the first contextual advertising and SEO are used as a rule; at starting it is appropriate to activate targeted advertisement in social networks. We divide the budget to various channels basing on the target action (applications from site, calls and so on). In the following steps expensive and combined tools are activated for customers’ attraction, such as behavioral mass media campaign, online PR, SMM and others. As far as the effectiveness of the channels cannot be foreseen beforehand, we are conservative in using of these tools dividing test budgets for them and tracking up the cost for target action of visitor.
E-commerce sales increasing
Marketing channels for Web Shop:
- Commercial and Search Engines
- PPC Advertising
- Promotion of the website
- Social networks targeted advertisement
Before launching a project we do upgrade of the site to increase conversions. This way we provide an integrated and effective marketing online – attracting the targeted traffic and improving conversions.
Support of a new product launch
In this case for demand creation it is efficiently to apply internet marketing tool of the niche segments. Contextually targeted advertising and online-PR can be used as the prime tool meeting demand on the relevant thematic portals which are thoroughly chosen particularly for every company to drive up demand for promoted service or product, as well as general information about company and its activity. Besides, marketing research on Internet is done regularly to study the situation in the market of the product.
Brand visibility increasing
For image task solution as for company’s brand it’s necessary to describe in details the goal of the advertising campaign and to determine the effectiveness rates which will help make corporate image advertising as the effective promotion tool and not just “to use a budget”
Further, depending on the peculiarities of the brand, the communication channels with the audience are chosen and media plan is created. When the campaign is realized, post-campaign analysis is to be carried out to adjust online marketing, its strategy and methods
In such a way an integrated internet marketing offered by our agency involves the following aspects:
- Search website promotion with the guaranteed amount of targeted visitors and payment for result;
- Increasing of the Contextually targeted advertising efficiency at Google, social networks, and increasing of another online advertising efficiency;
- Online-PR (publication of information of different types) on thematic Internet platforms;
- regular works on improving the site conversion;
We use individual blend of tools for every project thus providing maximal result for client and constantly decreasing the cost for visitor’s target action.